A Message to Garcia

 

Around the turn of the century, this short article was subsequently re-printed as a pamphlet or booklet at the tune of 40 million copies and distributed world-wide in nealy every language to soldiers and workers alike. For a period it was one of the most printed books of all time. The author, Elbert Hubbard was amazed that this “trifle” he had written in an hour following a dinner conversation, had gone viral globally in just months.

Its understandable that the qualities it celebrates are desirable in a soldier, i.e. in the spirit of “ours is not to question why, only but to do and die.” But the comotion it caused throughout the world (from after the Spanish America War up to about WWI), and the notion of unconditional and unquestioning obedience as an admirable and noble quality, remains to this day, a little dicey.

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A Message to Garcia

by Elbert Hubbard (originally published in the March 1899 issue of The Philistine)

IN ALL THIS CUBAN BUSINESS there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke out between Spain and the United States, it was very necessary to communicate quickly with the leader of the Insurgents. Garcia was somewhere in the mountain fastnesses of Cuba—no one knew where. No mail or telegraph could reach him. The President must secure his co-operation, and quickly.

What to do!

Someone said to the President, “There is a fellow by the name of Rowan will find Garcia for you, if anybody can.”

Rowan was sent for and given a letter to be delivered to Garcia. How “the fellow by name of Rowan” took the letter, sealed it up in an oil-skin pouch, strapped it over his heart, in four days landed by night off the coast of Cuba from an open boat, disappeared into the jungle, and in three weeks came out on the other side of the Island, having traversed a hostile country on foot, and having delivered his letter to Garcia—are things I have no special desire now to tell in detail.

Garcia (right) is found by Rowan, 1898

The point I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, “Where is he at?”

By the Eternal! there is a man whose form should be cast in deathless bronze and the statue placed in every college of the land. It is not book-learning young men need, nor instruction about this or that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, concentrate their energies: do the thing—”Carry a message to Garcia.”

General Garcia is dead now, but there are other Garcias.

No man who has endeavored to carry out an enterprise where many hands are needed, but has been well-nigh appalled at times by the imbecility of the average man—the inability or unwillingness to concentrate on a thing and do it. Slipshod assistance, foolish inattention, dowdy indifference, and half-hearted work seem the rule; and no man succeeds, unless by hook or crook or threat he forces or bribes other men to assist him; or mayhap, God in His goodness performs a miracle, and sends him an Angel of Light for an assistant.

You, reader, put this matter to a test: You are sitting now in your office—six clerks are within call. Summon any one and make this request: “Please look in the encyclopedia and make a brief memorandum for me concerning the life of Correggio.”

Will the clerk quietly say, “Yes, sir,” and go do the task?

On your life, he will not. He will look at you out of a fishy eye, and ask one or more of the following questions:

Who was he?

Which encyclopedia?

Where is the encyclopedia?

Was I hired for that?

Don’t you mean Bismarck?

What’s the matter with Charlie doing it?

Is he dead?

Is there any hurry?

Sha’n’t I bring you the book and let you look it up yourself?

What do you want to know for?

And I will lay you ten to one that after you have answered the questions, and explained how to find the information, and why you want it, the clerk will go off and get one of the other clerks to help him find Garcia—and then come back and tell you there is no such man. Of course, I may lose my bet, but according to the Law of Average I will not.

Now, if you are wise, you will not bother to explain to your “assistant” that Correggio is indexed under the C’s, not in the K’s, but you will smile very sweetly and say, “Never mind,” and go look it up yourself. And this incapacity for independent action, this moral stupidity, this infirmity of the will, this unwillingness to cheerfully catch hold and lift—these are the things that put pure Socialism so far into the future. If men will not act for themselves, what will they do when the benefit of their effort is for all?

A first mate with knotted club seems necessary; and the dread of getting “the bounce” Saturday night holds many a worker to his place. Advertise for a stenographer, and nine out of ten who apply can neither spell nor punctuate—and do not think it necessary to.

Can such a one write a letter to Garcia?

“You see that bookkeeper,” said the foreman to me in a large factory.

“Yes, what about him?”

“Well, he’s a fine accountant, but if I’d send him uptown on an errand, he might accomplish the errand all right, and on the other hand, might stop at four saloons on the way, and when he got to Main Street would forget what he had been sent for.”

Can such a man be entrusted to carry a message to Garcia?

We have recently been hearing much maudlin sympathy expressed for the “down-trodden denizens of the sweatshop” and the “homeless wanderer searching for honest employment,” and with it all often go many hard words for the men in power.

Nothing is said about the employer who grows old before his time in a vain attempt to get frowsy ne’er-do-wells to do intelligent work; and his long, patient striving after “help” that does nothing but loaf when his back is turned. In every store and factory there is a constant weeding-out process going on. The employer is constantly sending away “help” that have shown their incapacity to further the interests of the business, and others are being taken on. No matter how good times are, this sorting continues: only, if times are hard and work is scarce, this sorting is done finer—but out and forever out the incompetent and unworthy go. It is the survival of the fittest. Self-interest prompts every employer to keep the best—those who can carry a message to Garcia.

I know one man of really brilliant parts who has not the ability to manage a business of his own, and yet who is absolutely worthless to anyone else, because he carries with him constantly the insane suspicion that his employer is oppressing, or intending to oppress him. He cannot give orders, and he will not receive them. Should a message be given him to take to Garcia, his answer would probably be, “Take it yourself!”

Tonight this man walks the streets looking for work, the wind whistling through his threadbare coat. No one who knows him dare employ him, for he is a regular firebrand of discontent. He is impervious to reason, and the only thing that can impress him is the toe of a thick-soled Number Nine boot.

Of course, I know that one so morally deformed is no less to be pitied than a physical cripple; but in our pitying let us drop a tear, too, for the men who are striving to carry on a great enterprise, whose working hours are not limited by the whistle, and whose hair is fast turning white through the struggle to hold the line in dowdy indifference, slipshod imbecility, and the heartless ingratitude which, but for their enterprise, would be both hungry and homeless.

Have I put the matter too strongly? Possibly I have; but when all the world has gone a-slumming I wish to speak a word of sympathy for the man who succeeds—the man who, against great odds, has directed the efforts of others, and having succeeded, finds there’s nothing in it nothing but bare board and clothes. I have carried a dinner-pail and worked for a day’s wages, and I have also been an employer of labor, and I know there is something to be said on both sides. There is no excellence, per se, in poverty; rags are no recommendation; and all employers are not rapacious and high-handed, any more than all poor men are virtuous.

Hubbard died in 1915 aboard the Lusitania when a German submarine delivered…….. you guessed it……… “A Message to Garcia”.

This entry was posted by Bif.

19 thoughts on “A Message to Garcia

  1. what is this? if someone, ever, whoever, asked or told me to do something that i didn’t understand, unless they had a gun pointed at me, i guess, i’d tell them to fuck off. i guess.

  2. yes, the only proper answer to any of that is: “take it yourself”. and, “go fuck yourself”.

  3. is L. Ron a descendant of Elbert? a couple of shills for the establishment.

    fitting end that he got to go down with the ship.

  4. “Days of Destruction, Days of Revolt” Chris hedges, Joe Sacco

    Anyone?

    Bueller?

  5. Dear General Garcia,
    There’s a party at the Whitehouse dude, hope to see you there!
    C’ya,
    POTUS.

  6. here, take this message to colonel kurz, and while you are there, we want you to terminate the colonel’s command. terminate with extreme prejudice.

    later, colonel kurz (garcia) to rowan: “you are an errand boy sent here to collect upon a debt.”

    the blue bus is calling us….

    the horror, the horror…

  7. Garcia,

    Greetings old chap. Hope you’re enjoying the war as much as we are. Only problem is we’re getting low on fine smokes. Do us a favor and kindly send this funny man back to me with a box of Cubans. Thanks bro, I owe you a big fatty.

    your friend,

    Bill McKinley

    p.s. Do try and join us at the Pan Am Exposition in the coming year. Should be a real blast.

  8. Hey I was just listening to La Vie en Rose while eating a grilled cheese and tomato sandwich. Great song. Great sandwich.

  9. They say Uncle Joe used to keep Adolf’s skull in a glass box on his desk in Moscow. He would smoke fine Cuban cigars, drink French champaign cognac, and sing victory songs to the skull.

    All in russian, of course. okay, maybe he preferred vodka.

  10. Thanks for the Bad Kids. Ahhh, youth…(sniff).

    My favorite summertime sandwich is the tomato and cucumber sandwich. Simple, yet elegant.

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